About me

“As a qualitative researcher, I managed to turn my curiosity into my profession. Why do people act the way they do? What is their drive and motivation and what frustrations do they experience? The search for relevant customer insights is always a challenging, surprising and inspiring experience!”

Drs. Carla de Bakker has over 20 years of research experience as a qualitative as well as a quantitative market researcher in both offline and online research methodologies. Since 2006 she is an independent researcher, before this period she was Research Director at Interview/NSS. Specializations: insight generation, concept development, brand positioning research, customer satisfaction.

Sharing target groups experiences are a source of inspiration, innovation and customer loyalty.