Know your customer!
The world is changing, so is your target group. Knowing your customer is the starting point for building successful brands, offering appealing products and developing valuable services.
Qualitative research provides the opportunity to get to know your target group extensively. That can be through group discussions, in-depth interviews or using online communities. We get to know the customer by talking to them, taking a peek into their life and triggering them to share their experiences, wishes, desires and frustrations with us.
The results of the introduction are relevant Customer Insights that form a basis for successful ideas and propositions. Or making the Customer Journey understandable; a step-by-step description of the purchase, orientation and evaluation processes, including all relevant touch points with your brand, past dilemmas and wow-moments.
Getting to know your customer and getting involved with the development process also teaches us if concepts are appealing, credible and distinctive. The most successful concept can be chosen and the propositions can be sharpened based on the results from the Concept testing process.
Let me help you get to know your customer better.